Two-Minute Brazilian Subway Commercial

In the years that followed, Subway’s strategy appeared to revolve around merely convincing people that these were real sandwiches. The chain dropped specialty items here or there, like 2017’s limited-time-only Reuben and Italian Hero sandwich. In 2018, Subway introduced its signature wraps, the same year it reintroduced, and then almost immediately rescinded, its five-dollar footlong promotion.


The most recent Eat Fresh Refresh campaign marks the brand’s return to big-name spokespeople and focusing on freshness and health, with a star-studded lineup of elite athletes pushing the sandwiches. Still, even that decision was not without controversy: Megan Rapinoe was originally one of the featured athletes but was dropped after franchisees complained that the “anti-American” soccer player was causing sales to plummet, Newsweek reported.

Subway needs to chill

It seems no matter what Subway does to revamp its image, nothing is changing. It’s gone from the second-biggest chain in the country to one that even the owners aren’t trying to grow in the United States, focusing efforts overseas instead. But it doesn’t have to be this way. Subway is simply trying too hard to be something it’s not.


What’s great about Subway is that you can go there and know exactly what kind of sandwich to expect, one that suits your tastes perfectly. There’s no need to get fancy or feel like a bother asking for “the number 7 but with no avocado, light on the lettuce, extra sauce, sorry, sorry, sorry.” Keeping things simple and just letting guests choose exactly what they want from a limited amount of fillings and condiments is the way to go. Chipotle has perfected this model, and it’s one that we’re used to.

I’m sure we’ll taste some of these sandwiches soon, if only to experience ordering “The Monster” from an actual human to see their reaction. But, as we’ve said before, these sandwiches aren’t going to save Subway from itself. And at this rate it seems like nothing will.