Wendy’s reveals full breakfast menu, swears it will get it right this time

Illustration for article titled Wendy’s reveals full breakfast menu, swears it will get it right this time

Wendy’s admits it’s struggled with breakfast in the past. The chain’s prior breakfast efforts have been regional, piecemeal, and not terribly successful. But this time around, Wendy’s executives say the chain is going to nail its nationwide breakfast launch slated for early next year. At an investor’s conference this week, the company offered a first look at its full breakfast menu, which includes a Maple Bacon Chicken Croissant, a Honey Butter Chicken Biscuit, and yes, a Frosty-ccino.

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The presentation from Wendy’s U.S. & Chief Commercial Officer Kurt Kane promised the forthcoming breakfast menu would be “craveable and appealing to the masses.” The masses—by which I mean The Takeout staff—love honey-butter chicken, so this checks out.

Illustration for article titled Wendy’s reveals full breakfast menu, swears it will get it right this time
Screenshot: Wendy’s
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Some of the breakfast menu’s items were previously announced, but here’s the full sandwich lineup:

  • Maple Bacon Chicken Croissant
  • Sausage, Egg & Swiss Croissant
  • Bacon, Egg & Swiss Croissant
  • Honey Butter Chicken Biscuit
  • Sausage, Egg & Cheese Biscuit
  • Bacon, Egg & Cheese Biscuit
  • Breakfast Baconator
  • Classic Sausage, Egg & Cheese Sandwich
  • Classic Bacon, Egg & Cheese Sandwich
  • Sausage, Egg & Cheese Burrito

Sides include Seasoned Potatoes, an Oatmeal Bar, Seasonal Fruit, and Sausage Gravy & Biscuit. Drinks include not just hot coffee but cold brew iced coffee and a Frosty-ccino (cold brew iced coffee with vanilla or chocolate Frosty flavor). As fans of the McAffogato, we have high hopes for that Frosty-ccino—and that Honey Butter Chicken Biscuit.

Kate Bernot is a freelance writer and a certified beer judge. She was previously managing editor at The Takeout.

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DISCUSSION

People love their fast food breakfast (and the McDonald’s Sausage McMuffin with Egg holds a special place in my soul) but most of the time, if it’s before 10:30, I’m going to Jack in the Box, where they’ve managed to zig where others zag and earned a lot of my hard-earned dollars with (get this) dinner all day.

“If serving a burger at 7 AM is wrong, we don’t want to be right”, I saw printed on a bag once at that hour. Amen.

Now if Wendy’s can hook me up with a Classic Triple with Cheese (my opinion of which is quite the opposite of yours) in the still-half-asleep hours, THAT is a reason to praise them opening at dawn.