“I thought it could lick it off kind of to moisten it and pull it right off but that didn’t work,” said Martin. “Everyone is on social media, every day there is a new challenge, but I did not think it would go this far.”

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The Solo cup was removed from Martin’s face at a local emergency room, with a medical technique he described as “painful peeling.” Martin added that if his self-inflicted injury doesn’t heal properly, the tip of his lip will need to be surgically removed.

This is not Martin’s first brush with food and beverage-related viral fame; in 2019 he was arrested for licking a tub of Blue Bell ice cream in a Louisiana supermarket and putting it in the freezer, a stunt inspired by a viral video of a Texas teenager doing the same thing and getting famous for it. That arrest led to a 2020 appearance on The Dr. Oz Show; so far there’s no word if Martin will be invited back to the show for Dr. Oz to check out his upper lip.

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In response to Martin’s video, Gorilla Glue was forced to issue yet another reminder not to put it on your body in any way, shape, or form.