TikTok's Most Viral Food Is Now Available For Delivery

If you've ever thought that a viral recipe floating around TikTok looked good, but didn't feel like heading to the grocery store in order to make it yourself, we've got some news: Virtual Dining Concepts (VDC), the same company that owns the MrBeast Burger brand, has opened up a new ghost kitchen concept called Creators' Kitchen As Seen on TikTok (a name that just rolls right off the tongue). It sells a rotating set of dishes that have become TikTok famous, delivered to your door.

Restaurant Business reports that the initial menu is focused on Italian-inspired dishes—you've got to really be into pasta to enjoy this one. Right now, here's what you can order from Creators' Kitchen:

• "Best Pasta Ever," aka rigatoni pasta tossed in pink sauce, bacon, onion, garlic, and parmesan
• Creamy shrimp scampi linguine
• Italian stuffed bread sandwich (filled with tomato, fresh mozzarella, prosciutto, and pesto)
• Pasta chips
• Baked feta pasta
• Chopped Italian sandwich
• Fried lasagna
• Cajun chicken pasta
• Crispy lemon chicken with arugula

Each of the dishes is presented by the TikTok creator who made it famous. Virtual Dining Concepts is encouraging other influencers to apply to become affiliates, which means that if a user's dish is chosen for the menu, they'll receive a share of its sales. The influencers, then, are incentivized to promote the ghost kitchen brand through their channels—a marketing strategy that offloads some that labor to the creators, who already have massive followings.

The Creators' Kitchen concept is already live in 100 locations across 32 states, so if you really want that feta pasta and don't want to leave your house, you might be able to get it right this second. (At the nearest Chicagoland location, it costs $15.99.)

In case you've forgotten, VDC was involved in a bit of a legal brawl last year when influencer Jimmy Donaldson, aka MrBeast, wanted to pull out of his namesake ghost kitchen concept launched in partnership with VDC. The two parties pointed fingers at each other, and there were a lot of disputes about who owed whom a ton of money—we're talking millions of dollars. The fight continues, with the latest developments occurring in December 2023 when VDC asked the court to dismiss Donaldson's claims and to grant damages to VDC and another party.

Now, part of what makes viral recipes on TikTok so appealing is how easy it is to recreate them at home. You don't need to be a kitchen expert to make this stuff—so will TikTok stardom be enough to sell pasta and sandwiches to those who might be primarily interested in testing out a homemade version?

If this works out, imagine which other TikTok-inspired foods we might be able to order for delivery. Or maybe we're in for some kind of frenetic TikTok brick-and-mortar restaurant, where everything is made in under 3 minutes using a series of jump-cuts and diners submit their likes and feedback in real time.