Wu-Tang Clan partners with White Castle for some insane, intriguing reason

Illustration for article titled Wu-Tang Clan partners with White Castle for some insane, intriguing reason
Photo: Andrew Chin (Getty Images), Kevin Pang

Why is Wu-Tang Clan teaming up with White Castle? Did their consultants at Wu-Tang Financials suggested it was a good opportunity? We were first alerted of this partnership through a cryptic Instagram post through White Castle’s account featuring the RZA—who apparently is now Sun Ra reincarnated—asking earthlings seeking celestial communications to call a toll-free line featuring the word SLIDER in its number.

Advertisement

Our colleagues at VegNews shed a bit more light, reporting that it’s part of White Castle’s national launch campaign of its meatless Impossible Sliders—which makes sense, as RZA is a longtime vegan. Normally, we’re skeptical to write about some chain’s marketing gimmick, but we’re making an exception on a few levels: 1) The Impossible Slider is actually rather tasty, in our humble opinion, 2) Any group who wrote 36 Chambers ain’t nuthin’ to fuck with.

Kevin Pang was the founding editor of The Takeout, and director of the documentary For Grace.

DISCUSSION

phoenixperson70
Phoenix Person

White Castle is great. Unfortunately, the closest one to me is over 500 miles away. What really baffles me is that there is no White Castle in the town of White Castle, La. (which is only about 35 miles away.)