What if Subway threw a Twitter poll and nobody responded?

Illustration for article titled What if Subway threw a Twitter poll and nobody responded?
Photo: Washington Post (Getty Images)

Sure, Subway has hit few bumps. Yes, it could hardly have selected a worse choice (unknowingly, but still) for a spokesperson. It announced last month that it’s closing hundred of stores in the U.S. So who could blame the brand for wanting to drum up some interest with a Twitter poll or two?

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Unfortunately, Subway Canada seems to lack the online savvy of a nasty Wendy’s or a benevolent Little Debbie, say, as the two polls it posted on the morning of May 9 received the digital equivalent of a high-five left tragically hanging, as Munchies reports:

Was it the term “bread bae”? The possibility that the Greek sub is actually heinous? We may never know for sure, but of Subway Canada’s 135,000 followers, not a one took the nanosecond it would take to vote for 9-Grain Honey bread or Tzatziki sauce.

Ironically, these polls then attracted much more attention for the responses they didn’t get, resulting in a number of replies and retweets. While Subway’s social media person appears to be very responsive to complaints about various sandwiches or stores, when it comes to a little poll shade, we have to say they’re sounding pretty butthurt.

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Hey, Subway, social media is a hellish, mean-spirited minefield: You’d better develop a tougher skin before your next online poll. Meanwhile, relax: You’re still the largest restaurant chain in the world, with over 44,000 locations around the globe.

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Gwen Ihnat is the Editorial Coordinator for The A.V. Club.

DISCUSSION

emchammered
E=MC Hammered

I don’t understand who all these people are that follow brands on social media—or why! Fucking Cheerios has more than 1.1 million followers on Facebook. There’s really a million people out there who give a fuck about Cheerios social media content? Cheez-It has more than 3.5 million. Cheez-it! Fuck everything.