What If Subway Threw A Twitter Poll And Nobody Responded?
Sure, Subway has hit few bumps. Yes, it could hardly have selected a worse choice (unknowingly, but still) for a spokesperson. It announced last month that it's closing hundred of stores in the U.S. So who could blame the brand for wanting to drum up some interest with a Twitter poll or two?
Unfortunately, Subway Canada seems to lack the online savvy of a nasty Wendy's or a benevolent Little Debbie, say, as the two polls it posted on the morning of May 9 received the digital equivalent of a high-five left tragically hanging, as Munchies reports:
Pick your bread bae.
— SUBWAY® Canada (@SUBWAYCanada) May 9, 2018
Your Greek must have is...?
— SUBWAY® Canada (@SUBWAYCanada) May 9, 2018
Was it the term "bread bae"? The possibility that the Greek sub is actually heinous? We may never know for sure, but of Subway Canada's 135,000 followers, not a one took the nanosecond it would take to vote for 9-Grain Honey bread or Tzatziki sauce.
Just kick us while we're down why don't ya
— SUBWAY® Canada (@SUBWAYCanada) May 21, 2018
Ironically, these polls then attracted much more attention for the responses they didn't get, resulting in a number of replies and retweets. While Subway's social media person appears to be very responsive to complaints about various sandwiches or stores, when it comes to a little poll shade, we have to say they're sounding pretty butthurt.
Hey, Subway, social media is a hellish, mean-spirited minefield: You'd better develop a tougher skin before your next online poll. Meanwhile, relax: You're still the largest restaurant chain in the world, with over 44,000 locations around the globe.
Rude tweeting at a brand is, what you would call, "pretty embarrassing"
— SUBWAY® Canada (@SUBWAYCanada) May 21, 2018