Taco Bell’s official Twitter account took advantage of the viral moment, retweeting the Fox Business clip and adding the joking caption, “14 x $2 Burritos = $28. What’s your $28 order?” And today, just a week later, Taco Bell has a secret little promotion waiting for you in its mobile app.

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Taco Bell’s $28 discount promotion

A Reddit user noticed the new Taco Bell promotion today and posted a screenshot to the Taco Bell subreddit. If you go to the rewards section in the app, under “Challenges,” you’ll see an offer that says, “Spend $28+ on Lunch and get 20% Off Your Next Order.” I have verified these details in the app myself, though I did have to do a little nosing around to find it; I probably wouldn’t have stumbled upon the promotion myself.

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To recap: If you spend $28 on lunch at Taco Bell between the hours of 11 a.m. and 2 p.m., you’ll receive a reward good for 20% off your next purchase, up to $10, in the mobile app. I knew Taco Bell was quick on its feet, but seeing a large corporate fast food chain design and execute a discount structure in just under a week, as a bit, is pretty impressive. 

A discount of 20% isn’t too shabby, either. I’m used to scoring a free taco now and then, but getting a chunk of change chipped off the total bill is just as good as a giveaway. Now, the question is, are you really going to spend $28 on one meal? Unless you’ve got a huge appetite, you might find it pretty difficult to reach that magic number without a little help from your friends, especially if you use our guide to getting the most bang for your buck at Taco Bell. So get a crew together, order a group meal via your phone, spend at least $28, and enjoy the future discount. The promotion runs until October 23, by which point it’s likely the internet will have moved on entirely, forgetting all about the infamous $28 lunch.

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