In addition to returning in 20-oz. bottles, Pepsi Blue will be available for purchase in six-packs and eight-packs. In the release, the brand announced that Pepsi Blue will feature “a new bottle and packaging design that calls out for safe and responsible summertime activities, from marathon barbecues to afternoons by the pool or binge-watching comfortably in the AC.” I’m not totally sure what that means, but it could be some sort of play on social distancing. I’ll be sure to report back.

Advertisement
Advertisement

Pepsi Blue is not to be confused with Crystal Pepsi, the clear, caffeine-free version that appeared in the early 1990s and disappeared shortly after. Personally, I remember Pepsi Blue tasting kind of... sharp? Like if you drink it too quickly, you’ll get microtears on your gullet. Either way, this is the latest and perhaps most exciting entry in the Pepsi Nouveau Canon. Everything old is new again.