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Last Call: The foods we obsess over, just a little

Pile of various chocolate candies
Photo: Rachel Husband (Getty Images)
Last CallLast CallLast Call is The Takeout’s online watering hole where you can chat, share recipes, and use the comment section as an open thread. Here’s what we’ve been reading/watching/listening around the office today.

This afternoon, Aimee Levitt wrote, “Quick, name a specific food you love so much you would willingly join a Facebook group so you can post comments and interact with 15,000 other people who also love this food.” That’s because a ridiculous amount of Aldi shoppers banded together on Facebook to do exactly that, heaping praise upon the “Aldi Red Bag Chicken,” aka Kirkwood breaded chicken breast fillets. The Facebook group grew to such a fever pitch that Today profiled it on its website.

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This is the sort of brand loyalty that food manufacturers dream of, and work very hard to engineer in shoppers. And, through some combination of strategic marketing and actual product quality, it works! Lifelong customers are a very real phenomenon in the grocery space.

While there are plenty of products I am utterly loyal to—Heinz Ketchup, Viva Paper Towels, Dunkin’ coffee grounds, Domino powdered sugar—there aren’t too many I can imagine starting a Facebook fan club for. There’s only one, in fact: Palmer seasonal chocolates, a candy I will defend till the end of my days from the naysayers who point out the chocolate’s faint cardboard notes like that isn’t exactly what you remember Halloween tasting like as a kid. I could see myself keeping up a healthy discourse on Palmer and encouraging other devotees to share their stories and baking ideas. I would allow its merits to be respectfully debated, but play stringent moderator to anyone who comes for these inoffensive chocolates with malice or rudeness. I could see myself making that a part-time unpaid job, simply for love of the game. Do you have any foods that inspire you on a fanpage level? Will we see you profiled on Today’s website sometime soon?

Marnie Shure is editor in chief of The Takeout.

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DISCUSSION

larsvargas
Lars Vargas was hoping 2020 would be quieter

As long as Palmer candies aren’t discussed with the use of the word “chocolate” without the use of “flavored wax” right after it, I’m OK.

I always traded that stuff to my sister for her black jelly beans. And we were both better for it.

As far as food, I obsess about chicken wings. It’s an issue I’ve had my entire life, as I grew up in Buffalo, NY. And I’m always looking for the best around. I eat ‘em at least once a week, typically. And I suck at cooking them (no deep frying in my house). So I always get ‘em from somewhere.