“Hey-look-at-this-isn’t-this-weird-now-buy-our-thing” ads are nothing new. We’ve covered quite a few of them. But even by the standards of, say, the Jack In The Box mascot doing a Reddit AMA, this John Cena-starring SKYY Vodka ad is pretty freakin’ strange.
Here is what we think is going on:
John Cena is in a boy band. So are two other John Cenas, from other earths or timelines. (Take your pick.) There’s John “Nick Carter” Cena, and John “A.J. McLean or maybe Justin Timberlake or maybe Chris Kirkpatrick” John Cena, and then there’s just John “John Cena” Cena. They are obviously in a Backstreet Boys-style video, but are not singing. Instead they are speaking, and the... poem?—let’s call it a poem—the poem they are reciting seems to be about a girl, but is actually about a vodka, and also about America? We think? Does... Does John Cena want to make it with a bottle of SKYY Vodka?
What is happening here. What. Is. This:
Welcome us into your embrace
When we close our eyes, all we see is that gorgeous face
Proud and strong out of the red, white, and blue
All we see... is you
Our beautiful SKYY Blue
And if there’s one thing I know I am
I’m John Cena
[transitions to normal non-whisper voice]
And I’m proudly American
So, ah, SKYY Vodka would like you to buy it, please. Have a nice weekend.