And how is that mendacity paying off? Splendidly.

It turns out, IHOP’s burger sales have doubled since the start of the promotion, according to Marketwatch, and it’s helped lead to a resurgence of IHOP parent company Dine Brands, which also includes Applebee’s in its portfolio.

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Here is the message being sent: Sell the country on a phony sham and you will be handsomely rewarded.

This all sounds terrifyingly familiar.