Busch wants to give your lazy, freeloading dog an actual paying job

Illustration for article titled Busch wants to give your lazy, freeloading dog an actual paying job
Photo: Busch/M&C Saatchi

I once tried to explain the concept of work to my dog. I decided he needed to understand why I spend so much time every day sitting at my desk in front of a computer instead of playing with him.


“If I spend all day writing this stuff called ‘content,’” I told him, “in return, they give me money, which I can then use to buy you food and toys. That’s where the food and toys come from, from me sitting at my desk in front of the computer instead of playing with you.”

We were on a walk at the time. Just after I finished my little speech, he found something off the path that smelled interesting. By the time he finished investigating, I’m sure he had completely forgotten what we were talking about. Work does not interest him. Or maybe being a pet and supplying unconditional love is more labor than I realize.

This morning, though, I learned about what may be the greatest canine job opportunity going right now. Busch Beer is looking for a canine CTO, a chief tasting officer, for its Busch Dog Brew line (which is really nonalcoholic pork broth). The CTO has some serious responsibilities: testing new products, leading the expansion of the flavor portfolio, and serving as a brand ambassador. The salary is 20,000 bones, er, dollars, plus pet insurance and all the Busch Dog Brew one dog can drink. (I don’t know, that seems a little low to me considering the level of responsibility, but maybe there’s room to negotiate. Dogs are good at that.)

Per a press release, “In order to fetch this position, some qualifications include a refined palate, an outstanding sense of smell, and while not required, proficiency in English would be remarkable.”

Joe pretending he knows what work is
Joe pretending he knows what work is
Photo: Aimee Levitt

To apply, dogs must post their photos on Facebook, Twitter, or Instagram with the hashtag #BuschCTOContest and a brief explanation of why they have the qualities of a great CTO. (The official rules say nothing about getting help from humans, so I’m assuming that’s okay.) The contest runs from April 13 through April 28. May the best dog win! But not my Joe, because when I asked him if he wanted to be a CTO, he let out a big whine, which I think means hell no. Or maybe just, “Take me for a walk and then we can discuss it.”


Associate editor of The Takeout. Chicagoan. Owned by dog.


My dog wants to know if Guinness is hiring.

*not my dog but looks like my beer