When Prime Day—an admittedly divisive affair—kicks off on Monday, it will mark the first in which the deal day incorporates Whole Foods, which Amazon acquired last year. What that will look like in stores, we don’t know, although the Prime discounts offered in-store have been surprisingly legit thus far. What we do know, though, is that the company is so keen to get you excited about their 36-hour marketing extravaganza that they’re willing to fork over $30 in credit through two separate promotions—and more, if you’ve got a Prime household account.
The first is the simplest. Prime members who spend $10 at Whole Foods or 365 by Whole Foods between now and July 17 will get a $10 credit to use on Amazon.com on Prime Day. When checking out, you only need to scan your Prime code (in the Whole Foods app) or provide the linked phone number. Then you get a $10 credit. It will be valid for use from 12 a.m. PT Monday to 11:59 p.m. PT Wednesday. And here’s the kicker—it’s one credit per customer, not per account, so everyone on an Amazon household account can get the $10 credit.
Short version: Prime members who spend $10 at Whole Foods this weekend get a $10 credit to use next week. That’s almost a whole meal from the hot foods bar.
That’s not the only $10 credit with which Amazon and Whole Foods are hoping to buy your attention. People using Prime Now for the first time, or using the Whole Foods Market section of Prime Now for the first time, will get $10 off their order before the 17th. They’ll also get $10 off their next order, to be used before July 31. The emphatic italics up there are to highlights that people (like me) who’ve used Prime Now previously can still get those two $10 credits, provided they haven’t ordered from the Whole Foods section of the Prime Now store.
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Prime Day may be a wash again this year, who knows. But $30 is nothing to sniff at. You can read the details, and some other common questions, on the Whole Foods/Prime Day FAQ.