On June 27, Whole Foods and Amazon Prime will roll out discounts, previously available in a limited number of states, to all stores nationwide. This includes Whole Foods 365 stores. I can confirm that at least the Whole Foods from which I am writing this dispatch is gearing up for the launch, because they have balloons and everything:
These discounts range from ‘okay, that’s pretty decent’ to ‘well, holy shit.’ As reported by Thrillist, Prime members save an additional 10 percent off sale items daily, and can also take advantage of specific discounts, which change regularly. The article goes on to list a few shoppers can expect during the launch:
- Self-serve Mochi ice cream: 5/$5
- Animal welfare rated baby back pork ribs, no antibiotics: $4.99/lb., save $5/lb.
- Wild caught Sockeye salmon, Marine Stewardship Council-certified: $13.99/lb., save $6/lb.
- Organic red cherries: $3.99/lb., save $2/lb.
- Organic yellow peaches: $1.99/lb., save $2/lb.
- All bulk items: 25 percent off
These discounts are accessed by signing into the Whole Foods app with your Amazon account. When I downloaded it this morning, the app helpfully informed me that, as I was in Chicago, I would not be able to purchase my 5-for-$5 Mochi ice creams at the discounted rate until tomorrow.
When, for journalism, I lied to my phone and pretended I was in Kansas City, Missouri, I got this screen:
Beyond that, the app is pretty basic—it shows the deals available in store, but doesn’t have much functionality otherwise. If the national rollout uses practices tested in the early markets, Prime members can expect signs alerting them to discounts throughout the store.
In addition to the 10 percent off all sale items (excluding booze) and the changing specials, the Prime benefits also include free delivery (yes, you still have to tip) in select cities.
I’ll be back for the mochi ice cream tomorrow.