Update, November 9, 2020: While America grapples with the reality of only having pastries to satisfy their McDonald’s breakfast craving for the majority of the day, Florida’s Sun-Sentinel has revealed a major scoop: Some rogue McDonald’s franchisees are still selling the all-day breakfast menu items we know and love, from hash browns to burritos.
“We’re not supposed to sell them all day long,” a McDonald’s employee at a location in Broward County, Florida told the Sun-Sentinel, “but the Hotcakes, we can just slap on the grill, and the Sausage Burritos are pre-made so we just have to heat them up. And the hash browns, we just put in the fryer.” So, barring more complex breakfast orders like scrambled eggs or bagel sandwiches (which are made to order), a lot of customer favorites can be purchased any time of day, whether McDonald’s corporate gives it the formal green light or not.
Brent Upchurch, whose family operates 30 McDonald’s locations in Florida, pointed out that franchises aren’t breaking any strict rules by serving all-day breakfast; it’s just that they don’t get to promote it with signage, advertising, and the like. Nor would they want to, in fact, because as the Sun-Sentinel puts it, all McDonald’s franchisees must adhere to “tight standards of uniformity that are intended to ensure a consistent and predictable experience across its 14,000 U.S. locations.” To that end, breakfast items are being treated sort of like a secret menu: you won’t find it on the menu board, nor on the mobile app, nor any third-party delivery apps. You just have to ask when you get there, and see if you get lucky.
If the Sun-Sentinel was able to find over 20 Florida locations serving breakfast favorites on the sly, then surely some of the locations where you live might be doing the same. Start doing some reconnaissance, readers, and let us know what you turn up.
Update, November 3, 2020: ICYMI, we recently got our hands on the new McDonald’s breakfast pastries—Apple Fritter, Blueberry Muffin, and Cinnamon Roll—for a comprehensive Taste Test. See how they fared by reading our full review.
Original post, October 8, 2020: One of the early casualties of the COVID-19 pandemic was the McDonald’s all-day breakfast, a fan favorite since 2015. In the interest of “streamlining” its menu, the chain put an end to midnight biscuits and dinner McMuffins. But now, as restrictions have lifted and happier days are here again (really?), McDonald’s has announced that it will be serving breakfast all day again!
But wait. Nothing is ever as great as it seems. Because by “breakfast,” McDonald’s doesn’t mean hash browns and McGriddles and all the other menu items Americans have grown to know and love and depend upon at all times of day. No, it means that it’s introducing three new pastries: the Apple Fritter, Blueberry Muffin, and Cinnamon Roll. None of these require cooking, which presumably makes things easier for employees, particularly those working the drive-thru. As one employee told Business Insider, “I absolutely do not think we should bring [all-day breakfast] back.”
Higher-ups in the chain remain noncommittal. “We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day,” Linda VanGosen, the vice-president of brand and menu strategy, in a statement. And those flavors are sweet McPastries. Understood?
The new items launch October 28.