Screengrab: YouTube
Screengrab: YouTube

A British food delivery company has created a magic wand, one that you pick up and wave, and hot food appears at your doorsteps within the hour. It’s reminiscent of Amazon’s Dash Button that reorders detergent and snack sausages running low in your household, except with Just Eat’s bluetooth-enabled gizmo, it connects to the company’s food delivery app. It solves a problem that’s plagued home delivery customers since time immemorial: The inconvenience of reading a menu, then picking up the phone, then calling the restaurant, then talking to a human, then hanging up the phone and waiting for your food to arrive.

This does, indeed, sound magical in concept, but in execution it loses some of its luster. According to Engadget, this Android-only app must already be launched on your phone. And the bigger issue: Waving the wand places your last order, so it does not in fact read your mind and bring you that chicken pad Thai you’re jonesing for.


Kevin Pang was the founder and editor-in-chief of The Takeout, and director of the documentary For Grace on Netflix.

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