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A skeptic reconsiders Colorado’s “bike-share but for coffee mugs”

Illustration for article titled A skeptic reconsiders Colorado’em/ems “bike-share but for coffee mugs”em/em
Photo: fiorigianluigi (iStock)

My knee-jerk reaction when I read this Fast Company article about Boulder, Colorado’s new “bike-share-but-for-coffee-mugs” program wasn’t nuanced. “This is dumb,” I thought, shaking my head at those GORP-eating Keen-wearers in the Rockies. “Who needs a program to rent travel mugs?” I thought, until my much smarter coworkers pointed out that, probably, lots of people do.

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For background, here’s how the Vessel Works program operates: Customers can use an app to “rent” insulated travel mugs from coffeeshops; the service is free, but users must return the mugs to participating shop within five days to avoid being charged a replacement fee. The company bills it service as environmentally responsible; it also saves people the effort of washing their travel mugs or keeping one always stashed in their car.

As my coffeeshop-frequenting colleague Allison Shoemaker pointed out, she makes a regular rotation of the same few coffeeshops, so returning a loaner mug to one of them wouldn’t be too much of a hassle. She also pointed out that stainless steel insulated mugs keep your drink warmer than paper cups, a bonus if you’re a person that sips their coffee over the course of a few hours. All excellent points, Allison.

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I was beginning to come around. Maybe I was wrong to so swiftly judge this travel-mug-rental program. But I’m left with a final hang-up: If you have trouble remembering to bring your own travel mug to the coffeeshop, won’t you also have trouble remembering to bring the loaner travel mug to return?

Kate Bernot is a freelance writer and a certified beer judge. She was previously managing editor at The Takeout.

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DISCUSSION

allisonshoemaker
Allison Shoemaker

Kate, you are right, I would absolutely forget to return it and would now own several of these mugs. I concede.