These moves—back to artificial, no-way-do-they-occur-in-nature colors and fruit shapes—represent General Mills’ course correction back to what we love about cereal: it’s sugary and nostalgic. If we wanted all-natural, high-fiber granola, we’d go eat that. When we reach for Trix or Cinnamon Toast Crunch or Lucky Charms, we’re not doing so because it’s full of whole grains. We’re doing it because it’s comfort we can buy in a box for $3.99. It tastes like childhood, and now at least one brand is going to look like childhood again, too.