Another day, another study on how to crack the highly desirable yet inscrutable millennial market. Today, Nation’s Restaurant News describes “a new report, Ethics On The Go, from Culinary Vision Panel’s Mindful Dining Initiative,” (all of those things sound extremely millennial) that states “millennials’ expectations for snacks and grab-and-go foods are sky high. From sustainable seafood to free-range eggs to fair-trade coffee, this generation ‘does not want their dining choices to have unintended negative consequences,’ says Sharon Olson, executive director of Chicago-based Culinary Visions Panel.”
Two-thirds of millennials studied (67 percent) even said they’d be they’d pay more for ethically produced snack food, compared to 55 percent of general consumers. The study also stated that “88 percent of millennials were making plant-based foods a priority in their lives.”
It’s already been established that millennials are not much for cooking, and favor delivery over shopping. Someone out there has just got to be sitting on a million-dollar idea that involves environmentally friendly and socially conscious grab-and go snacks. Free-range hard-boiled eggs? Sriracha kale chips from local farms? Vegan California roll burritos? At any rate, it’s heartening to see that efforts toward profitable marketing could actually lead to more responsible food production, and we can thank the millennials’ morally specific food demands for that.