Taste Test: Pepsi White

Here at Taste Test Labs, we heartily regret
missing the last two flavors of limited-edition Japanese Pepsi: "ice cucumber"
and "blue Hawaii." Neither got very high marks from the world of Internet
tasterati, but still—we'd like to know. And then there are the other
Japanese Pepsi flavors from days gone by: Pepsi Gold (with ginger), Pepsi Red
(spicy), and many more. Here's a dang
Wikipedia page with all the craziness. Anyway, when we saw that Pepsi
White was being released, we thought this would be as good a time as any to
swear to you, dear readers, that we would never miss another—God and eBay
willing.

That said, we used eBay—always more reliable
than God when we're looking for unusual snacks—to procure a couple of
bottles of this fascinating new product. The bottle is delightfully cute (like
everything in Japan! Just kidding, dude who thinks we don't take Japan
seriously enough), with a white label and a bunch of little Pepsi logos
swirling around. The word "white" is in silver, and the label proclaims "Pepsi
& yogurt flavor." That's right, friends, Pepsi and yogurt, together at
last. (And yes, we're aware of Calpis Soda, a.k.a. Calpico, but it doesn't have
the word Pepsi in it.)

The liquid itself would qualify, I guess, as a
"suspension." It looks cloudy, not quite mixed, though perhaps that's just some
trick of the manufacturing process. There's something a little off-putting
about the color, to be honest. And the name seems a little Jim Crow to me. But
let's put it to the test—the Taste Test, that is.

The taste: Pretty damn not-bad, I have to say. No one
spit it out in disgust, and given how strange it looks (we eat with our eyes
first, remember), it had an uphill battle. That said, it doesn't taste anything
like yogurt, which isn't too surprising considering it doesn't have any yogurt
in it. (I'd provide the ingredients list, but it's in Japanese, and even our
resident speaker couldn't accurately translate for us.) There's definitely a
hint of lemon and a slight aroma of vanilla, which led more than one Taste
Tester to declare that it reminded them of cream soda. (As a cream-soda
aficionado, I disagree—it's nowhere near as sweet.)

There's also a very slight hint of baking-soda
flavor, which led some to remark that it tastes medicine-y. Tasha found it
incredibly sweet, but I actually had the opposite reaction: It seems almost
tart to me. (Then again, I like Jones Cream Soda, which will screw up your face
into a twisted pile of sweet.) There was little to no cola taste, which is
surprising, since it's billed as "Pepsi & yogurt." (Unless in Japan, that
translates to "no Pepsi and no yogurt.")

But overall—a new soda flavor that's isn't
disgusting and isn't more of the same. And way better than Red
Bull Simply Cola. Maybe someday the American PepsiCo will free itself
from the bondage of boring flavors and introduce some of these wacky styles to
this great land of ours. In the meantime, it's gonna be Coca-Cola
Classic—red, white, and you.

Office reactions:

— "It tastes kinda soapy."

— "It's kinda cream soda-ish, but not as sweet."

— "Do the Japanese realize they are being sold
mislabeled cream soda?"

— "Ooh, it's weirdly sparkly as you pour it."

— "It smells like Slice or one of those fruity
sodas. And initially it tastes exactly like that: a generic lemon-lime soda.
But there's a strong secondary taste that's much harder to pin down."

— "I really can't get over the smell. I feel like
I'm sticking my face in a scented candle every time I take a sip, and it's
throwing me off."

— "The carbonation bubbles are iridescent! I think
I like looking at this more than drinking it. It's the prettiest pop I've ever
seen!"

— "Tastes like Crystal Pepsi plus white."

— "It starts off fine, but afterward, the distinct
flavor of Maalox lingers in my mouth."

— "Usually we say everything tastes like cough
medicine, but this actually tastes more like Pepto."

— "It tastes like when they sneak vitamins into
food and drinks."

— "There's a disconcerting cloudiness to it."

— "Still, it's pretty sweet. I think America's
ready for it."

— "It just has to be relabeled as something
else... I'm not really getting the yogurt."

— "I think this is pretty refreshing and tasty.
Maybe a little too sweet to drink a whole bottle of. I bet it isn't any sweeter
than normal Coke or Pepsi, but because the flavor is so odd, we aren't inured
to it like we are with stuff we drink all the time."

— "When you first taste it, you're like, 'Hey,
this isn't bad at all, especially for a Pepsi product.' Then that aftertaste
just hangs around saying 'Fuck you.'"

— "It tastes like the Big
Boob Jellies. It tastes like white."

— "Not bad, but I don't think I'd want it again.
And I immediately had two Tic-Tacs afterward to cleanse my palate."

— "Koski, what booze would this work with?" "I
dunno, take your pick. It's too odd a flavor to think of an easy complementary
booze option. It's going to overpower whatever you put in it. So vodka, I
guess."

— "It wasn't unpleasant, but it's probably not the
first thing I would reach for in the fridge."

— "It reminded me of Crystal Pepsi mixed with some
sort of berry. 7-UP with a little less fizz—but more sugar."

— "Overall, it's not quite 'meh' but also not
tasty. It might make a good complement to goldfish crackers, but I think I
might get sick if I had a full glass/can."

— "Smells a little perfumey. Tastes nothing like
yogurt, which I think is a good thing. I think it tastes like Sprite with a
fruity twist, but I can't quite place the fruit. Decent."

— "Not as sour as actual yogurt, and definitely
not as slimy. Put both in front of me, and I'd reach for this every time."

— "There's a Japanese dessert called nata de
coco, jellied coconut water,
which is similar in taste and appearance. We used to eat it with fruit salad."

— "Calpis Soda is another mass market beverage in Japan which is supposedly yogurt
flavored. Pepsi White tastes like regular Pepsi and Calpis combined."

— "It's more like yogurt milk plus club soda.
Slightly sweet, tangy, but a little chalky. I think it's pretty good, but it
would probably not be a big seller in America."

— "It's not truly white like milk, it's a cloudy
white. They should have named it Pepsi Fog or Pepsi
Haze. I'd drink Pepsi Haze."

— "It smells and tastes a little like potpourri, so I can't imagine drinking it in a large volume."

— "It has a curiously faint taste, almost
nonexistent. It's kind of like carbonated sugar water with a slightly yogurty
aftertaste. It's surprisingly not bad, but it's not what I'd call good either."

Where to find it: eBay, or your local 7-Eleven,
if you happen to live in Japan.