Taco bookmarks are the kind of innovation that separates us from animals

Photo: Chinnadoll (iStock)

We don’t who figured out this ingenious food hack, but we think they deserve some sort of major award. The Presidential Medal of Freedom, for instance:


The revolutionary discovery is a gamechanger for those of us who are prone to losing bookmarks and who use a mini-fridge as a nightstand to take the work out of their usual 3 a.m. snack.

Several major food brands decided to replicate idea, which social media is calling “The Bookmark Challenge,” but I’m calling “justification for eating Steak-umms in bed.”


Also on my list of acceptable bookmarks:

  • Beef jerky (obviously)
  • Skirt steaks (both raw and cooked)
  • Fruit by the Foot (for long books)
  • Those free lollipops I help myself to at the bank because there’s no sign that says “Children Only” now is there?
  • Smelt.

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About the author

Allison Robicelli

Allison Robicelli is the staff writer for The Takeout, a former professional baker, the host of The Robicelli Argument Clinic Podcast, and a nascent birding enthusiast.