Taco Bell wants to give touring bands $500 worth of chalupas

Illustration for article titled Taco Bell wants to give touring bands $500 worth of chalupas
Photo: lawcain (iStock Photo)

Some fast food giants try, with just a whiff of desperation, to make you forget what they are. We have salads now! they cry; we are putting bacon in our tacos, y’all love bacon right? they plead. But Taco Bell knows exactly what it is, and what it is, is a place where you go at one in the morning when you are really tired and grumpy and you just need to eat something immediately, right there in the car. When a tired person needs to annihilate a burrito, they live más.


So they’re making it easier for a few lucky musicians to do just that.

As marketing gimmicks go, Feed the Beat is a pretty delightful one. Taco Bell’s been at this one since 2006; in that time, they’ve helped feed (or at least promote) 1,500 solo artists and bands. It works like this: the band or artist in question submits themselves through a pretty simple submission form before September 14. Taco Bell picks 100 of them. Then that band or artist gets $500 worth of no-strings-attached gift cards to use for sad stress-eating on the road.

Recent alums include BJ the Chicago Kid and Bebe Rexha. Other, earlier notable names include Blitzen Trapper, CharliXCX, Girl Talk, and Jukebox the Ghost—and, in a partnership that’s blissfully on brand for both parties, Andrew W.K.

Point being, tell your favorite on-the-road musician that it’s no longer shameful to enjoy Taco Bell and point them toward the application. Maybe they’ll take you out for some Nacho Fries with their winnings.

Contributor, The A.V. Club and The Takeout. Allison loves TV, bourbon, and overanalyzing social interactions. Please buy her book, How TV Can Make You Smarter (Chronicle, 2020). It’s short!


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