Taco Bell constructing a nacho cheese-dispensing billboard in Toronto

Photo: Jamakosy (iStock)

Some things are just so pure and stupid and wonderful that they speak for themselves, so we’re just going to give you the facts here: Taco Bell is building a billboard that will dispense nacho cheese.

Again, Taco Bell’s newest billboard will dispense nacho cheese.

Once more, if you need nacho cheese, boy has Taco Bell got a billboard for you.

This... beauty? Monstrosity? Both? Whatever it is, Taco Bell has named it the “Cheesiest Billboard,” and it will stand in Toronto, Ontario, Canada at 482 Queen St. W., right next to the chain’s flagship Queen West location. On Saturday, January 19, it will fulfill its destiny, and dispense nacho cheese from 11:30 a.m. to 2:30 p.m. EST.

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The Cheesiest Billboard is intended to promote the launch of the Nacho Cheese Naked Chicken Chalupa, but the chain is cool with dispensing nacho cheese onto any snack of your choice:

Fans are encouraged to bring any snack they like for the ultimate nacho cheese upgrade. Want to spice up that boring apple with some nacho cheese? Go for it! That salad or sandwich you packed for lunch? Why not! How about adding more nacho cheese to your Nacho Cheese Naked Chicken Chalupa? Absolutely! Because the only thing better than nacho cheese is more nacho cheese, and Taco Bell will be sampling a limited amount of Nacho Cheese Naked Chicken Chalupa’s for free at the Cheesiest Billboard.

So, one last time: Toronto’s getting a nacho cheese-dispensing billboard. If you go, let us know.

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Allison Shoemaker

Contributor, The A.V. Club and The Takeout. Allison loves television, bourbon, and dramatically overanalyzing social interactions.