You wouldn’t be the first person to stare with glazed eyes at the non-stop cable news feed and think “Our country is so, so very screwed.” But what can ordinary citizens really do to make a difference? We can march. We can protest. We can sign online petitions demanding fast-food restaurants bring back our favorite discontinued menu items. As Taco Bell’s reintroduction of the Beefy Crunch Burrito demonstrates, we can effect change if we only dare to dream.
Nation’s Restaurant News confirms the rumors that Taco Bell has resurrected its cult-favorite Beefy Crunch Burrito, a combination of beef and spicy Frito’s which has been discontinued for two years. As it was in 2016, the BCB will return only for a limited time, either a la carte for $1.49 or as part of a $2 combo with a Baja Blast drink.
Who do we have to thank for tirelessly campaigning for our god-given right to order Frito’s inside a beef burrito? A 73,000-fan strong Facebook group called Beefy Crunch Movement. This is no joke of an account; the group was founded in 2011, sells merchandise, and appears better run than most of today’s mainstream political parties.
While Taco Bell didn’t expressly cite this ceaseless awareness campaign on behalf of Beefy Crunch Burrito in announcing the burrito’s return, the Facebook group’s de facto leader, Richard Axton, was happy to thank the chain anyway in a statement to NRN: “I am extremely excited for everyone to be able to get a chance to reunite with the BCB. Appreciate Taco Bell for making this happen in the short term as we await the report for the long-term outlook of the BCB in 2019 and beyond.”