This Swedish museum, apparently. What’s weird to me is that the museum professes cultural relativity on its website: “Disgust is one of the six fundamental human emotions. While the emotion is universal, the foods that we find disgusting are not. What is delicious to one person can be revolting to another. Disgusting Food Museum invites visitors to explore the world of food and challenge their notions of what is and what isn’t edible.”

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Does it though? Or does it cement our distrust of otherness and reinforce our own culture’s superiority? Perhaps calling it the Adventurous Food Museum or even Foreign Food Museum would be an improvement? The museum’s website states it will offer group team-building activities like “Taste One For The Team” in which you can “challenge your colleagues or friends to a unique tasting that no one will ever be able to forget.” Treating this food like a stunt or a dare—whoa, would you eat it?—reinforces the ick factor of the foods on display.

Obviously, Disgusting Food Museum is a title that’s intended to shock and get visitors through the door. But it’s sad to see other cultures’ food traditions treated like a circus sideshow or a stunt on Ripley’s Believe It Or Not. I hold a small glimmer of hope, though, that the way the museum’s foods are exhibited treats them with reverence rather than revulsion, but again, that is but a small glimmer.