Starbucks Kills Its Only Gluten-Free Sandwich During Celiac Awareness Month
Starbucks has had no shortage of p.r. problems lately, still dealing with the fallout from the baseless arrest of two black men at a Philadelphia branch. So this might not have been the best month for Starbucks to off a beloved sandwich, especially one that was unique in the chain's lineup.
The New York Post reports that Starbucks has discontinued its Canadian bacon, egg and cheddar cheese sandwich, which debuted about a year ago. Unfortunately, that was the only gluten-free sandwich on the Starbucks menu. Starbucks confirmed to The Post that the sandwich was discontinued because of "low sales." This seems like particularly unfortunate timing, as May is Celiac Awareness Month, and those with the disease must follow a gluten-free dieter.
Not that there aren't other Starbucks options for the non-gluten diner: Those sous-vide egg bites are pretty tasty, and there's plenty of Siggi yogurt available. But gluten-free fans of that sandwich have taken to—say it with me—Twitter to vent their various frustrations.
I've got a million food allergies, including coffee (😫), but @Starbucks always had my back with the gluten free breakfast sandwiches. Very few places are globally accommodating to celiacs like me, so to have them discontinue is breaking my heart
— (((bex))) free palestine (@IBexWeBex) May 13, 2018
Starbucks is discontinuing their gluten-free breakfast sandwich and it's only a slight exaggeration to say my quality of life is plummeting as a result.
— Amanda Litman (@amandalitman) May 10, 2018
How does @Starbucks claim their gluten free sandwich is #discontinued due to lack of sales??? When 90% of the time I couldn't even get one bcuz they are OUT OF STOCK!!! Should've tried promoting them with the rewards instead of all the other but #glutenfree ones!! 😡 #Starbucks
— Qûêên 💜 (@sparklinzebra) May 12, 2018
The success story of Brooklyn Nine-Nine's renewal over at NBC last week has only proved the power of social media. Can Starbucks' gluten-free sandwich be far behind? We can only hope that this latest round of public outcry is not going unnoticed.