People used to marching into Starbucks to get their regular tall coffee this morning may be surprised that their usual total has changed. Fortune and other outlets are reporting that the chain has raised its prices “for the third time in three years.” Prices for a Starbucks tall have gone up 10 to 20 cents in most stores across the U.S. Maybe just round up to the grande.
In 2016, the chain raised prices on cold drinks and baked goods (48 hours after the election, Fortune points out) among other items; last year, it also raised prices on brewed coffee. While many on Twitter are wondering if the current price increase is tied to the money the chain recently lost by closing 8,000 stores for racial bias training one afternoon last month, a Starbucks spokesperson maintains that the “1-2 percent increase” is “on par with industry practices and is in line with food away from home inflation.” Forbes reported yesterday that Starbucks currently only trails McDonald’s in the restaurant division of the Forbes Global 2000.
At any rate, as a person who used to shell over my $2.49 to Starbucks each and every morning on my way to work, this makes me even happier that I quit, and less likely to get back on the caffeine wagon.