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Taking advantage of this huge turn at bat, Solo Cup has already added Alden Ehrenreich’s visage to a run of limited-edition packaging—along with Chewbecca, naturally.

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You can also register for a Solo Party Pack on the company’s website, featuring lots of party cups, Solo movie tickets, and a red T-shirt that says, “Put together your crew.”

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I can’t help but feel happy for Solo Cup: There was a Solo Cup factory right by where I went to school in Champaign, Illinois, and lots of kids worked there for summers. It was then I learned that the fascinating lines on a Solo Cup actually mean something, with different levels for liquor, wine, and beer. So much to offer, from one little red party cup! No wonder they named a blockbuster movie after it.