Silk introduces insufferably/excellently named oat milk

Photo: Silk

Silk, “America’s No. 1 plant-based milk brand,” has entered the oak milk fray like the Kool-Aid Man.

No, the company didn’t burst through a wall, but it does have the “Oh, yeah!” thing down. Silk announces Oat Yeah oat milk, a Non-GMO Project verified and Vegan Action certified product that is a dairy-free alternative made from oats. According to a press release, Oat Yeah is a dairy-, soy-, and cholesterol-free zone, is made without artificial colors or flavors, and possesses a “creamy texture and delicious taste [that] will have you shouting, ‘oat yeah!’”

Oat Yeah. Inquiring minds want to know: Best name? Worst name? Worst-best name? Are we just grumpy because we didn’t get to come up with it ourselves?

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Oat Yeah (OAT YEAH!) currently comes in three flavors—“The Plain One,” “The Vanilla One,” and “The Chocolate One”—and will set you back $4.49 (suggested retail price) at places like Target, Walmart, and Publix. Oat milk fans, have at it, but please don’t enter through a wall.

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Allison Shoemaker

Contributor, The A.V. Club and The Takeout. Allison loves television, bourbon, and dramatically overanalyzing social interactions.