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Sierra Nevada brewery creates California fire relief fund, owners kick in $100K

Illustration for article titled Sierra Nevada brewery creates California fire relief fund, owners kick in $100Kem/em
Photo: Justin Sullivan (Getty Images)

California’s two major fires—dubbed Camp Fire and Woolsey Fire—have led to tragic losses of life and property. The images of smoke, flames, and devastated homes have focused the nation’s attention on the state, and have led Americans to ask what they can do to help. Chico, California-based Sierra Nevada brewery was itself just barely spared by Camp Fire; now, its owners have created a fund through Golden Valley Bank to spread money to organizations working on rebuilding.

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Founder Ken Grossman and his family personally chipped in $100,000 to start the fund. The beer community has praised Sierra Nevada’s response to the fire, which forced the brewery to close temporarily. Once it reopened, Sierra Nevada tweeted that it would provide free meals to first responders and displaced residents, and that residents who lost property could come take free clothing merchandise from the brewery’s store.

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“We have been flooded by offers of support, from a simple ‘I am here’ to generous offerings of financial and physical support. There are many opportunities—both immediate and long-term—to help those affected,” the Grossmans wrote in a Facebook post. “For immediate support, there are many nonprofit and government agencies whose sole purpose is to help those experiencing disaster. Rather than duplicate those efforts, we will instead focus on connecting those groups with people who need help.”

A Sierra Nevada spokesperson told Brewbound the Camp Fire displaced about 10 percent of the brewery’s Chico-based workforce.

In other wildfire relief news, The Takeout’s favorite good dude Guy Fieri was also contributing his culinary efforts by cooking meals for Camp fire first responders.

Kate Bernot is a freelance writer and a certified beer judge. She was previously managing editor at The Takeout.

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DISCUSSION

emchammered
E=MC Hammered

My sister and her family lost their house in the fire. They went to Sierra Nevada yesterday for lunch and Ken Grossman came out to their table, picked up their tab, and gave them each a sweatshirt and hat. Good dude.