Schitt’s Creek cast does not endorse Schitt’s Creek popup

The cast of Schitt’s Creek, not at a Schitt’s Creek popup
The cast of Schitt’s Creek, not at a Schitt’s Creek popup
Photo: Manny Carabel (Getty Images)

Now that indoor dining has resumed in Chicago (at 25% capacity), it’s time for new gimmicky restaurant concepts! Accordingly, a Schitt’s Creek-themed popup, uh, popped up last Friday in an arcade bar called Replay in the city’s Lincoln Park neighborhood that regularly hosts TV-themed popups.


“The pop-up experience channels the best of Schitt’s Creek — the show and its fictional setting — with decor from the Rosebud Motel, Cafe Tropical, the famous town sign, Moira’s ‘wig wall’ and more,” the Chicago Tribune reported. “Of course the pop-up includes themed food and drinks as well, such as Moira’s favorite ‘Ahn-chiladas’ — the secret is folding the cheese — Lovebird Wings, Lover’s Messy Sloppy Joe Eat-A-Thon, Cafe Tropical Mozzarella Sticks, Rosebud Cinnamon Buns and Schitt Fries, which, the bar notes, are better than Elmdale fries.” Reservations are $20, but you get that money back in the form of drinks credit. There will also be a Rose Apothecary that sells goods made by Chicago vendors.

Eventually word got back to Dan Levy, one of the stars of Schitt’s Creek, who posted this on Twitter yesterday:

“The event isn’t sanctioned by Schitt’s Creek,” Levy wrote, “and rumors of cast attending are untrue. Encouraging all to keep making choices that do not risk the health & safety of themselves and others.”

Since the Schitt’s Creek popup opened, Chicago has been hit with subzero temperatures and more than a foot of snow which have essentially shut the entire city down. Is this a sign? Let’s hope the weather and the popup aren’t too connected, since the it’s scheduled to stay open till April.

Associate editor of The Takeout. Chicagoan. Owned by dog.


Wouldn’t this fall under copyright or trademark violations somehow? The restaurant wants to profit off of the name and story elements of a popular show without going through the appropriate licensing steps... seems shady/unethical/crappy to me. I would think there would be legal avenues the Levys or the production company could pursue instead of just a tweet about it.