PETA puts Maine in a pinch with new anti-lobster airport signs

Illustration for article titled PETA puts Maine in a pinch with new anti-lobster airport signs
Photo: Justin Sullivan (Getty Images)

A trip to Maine is on my travel bucket list, and not least of all because the minute I step off the airplane, I plan to mainline some fresh crustacean meat straight into my bloodstream. (With a drawn butter chaser.) Seafood—lobster, especially—is big business for Maine’s fishing and tourism industry, which is why People For The Ethical Treatment Of Animal’s new anti-lobster airport ads have some locals boiling mad.

The Portland Press Herald reports PETA’s ads went up this month at the Portland, Maine airport to coincide with the state’s annual Lobster Festival. The ads depict a lobster holding a sign that reads: “It’s Me. Not Meat. See the individual. Go vegan.” According to a Colby College economic impact study, the lobster-industry supply chain contributes $1 billion annually to Maine’s economy.


The Press Herald’s editorial board was clear in condemning the ads and defending its lobster industry, writing: “But as to the question of whether eating Maine lobsters can be considered ethical, we do have an opinion. It is. The Maine lobster fishery is one of the most sustainable in the world.”

Still, the ads will remain up through August, PETA tells The Press Herald, and are strategically located near Linda Bean’s Maine Lobster Cafe, which sells live lobsters for passengers to bring home in their carry-on. (What a time to be alive, etc.) PETA says its investigations have found cases of animal cruelty at Linda Bean’s processing plant.

“Most people wouldn’t consider putting a dog or a cat in a pot of boiling water,” PETA spokesperson Faith Robinson told the Press Herald. “Lobsters feel pain.”

For the record, The Takeout staff urges you not to cook your own lobster, but for reasons unrelated to PETA’s grievances.


Kate Bernot is a freelance writer and a certified beer judge. She was previously managing editor at The Takeout.

Share This Story

Get our newsletter


Garfield Thelonius Remington III

I would like to be in Portland when you make this trip, Kate, for three reasons: 1.) I want to witness live The Takeout’s review-in-process of both Allagash Brewery and Duck Fat; 2.) I believe it will be beneficial to said review to recount the tale of the unaffiliated bystander (me) who devolved into a gibbering, rapturous mess at both of said establishments, shamelessly and unapologetically embarrassing himself in the process; and 3.) I don’t actually like lobster all that much, but I will absolutely mainline an off-the-docks lobster roll, right in front of these damned billboards, if they are still there. I would also generously donate my hideous photo whilst consuming that roll for lead image on any literature regarding said visit.