Even Pepsi has its own virtual restaurant now. When will this onslaught end?

Illustration for article titled Even Pepsi has its own virtual restaurant now. When will this onslaught end?
Photo: Pepsi (Other)

It seems like everyone’s got their own ghost kitchens now. Guy Fieri, Mario Lopez, Applebee’s, and now... Pepsi? The soft drink company has announced in a press release that it’s now in on the game with a delivery-only concept called Pep’s Place, described as a “fast beverage” restaurant. I might as well start my own virtual kitchen at this rate, because it seems like everyone is cashing in on this deal.

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Pep’s Place website serves like a sommelier of sorts, picking food based on your beverage of choice. For example, if you click on a classic Pepsi, the meal suggestion is a burger and fries. Pepsi Zero Sugar comes with a suggestion of salad, and Pepsi Mango comes with a suggestion of chicken wings.

The choice of beverages includes Pepsi, Pepsi Real Sugar, Pepsi Wild Cherry, Pepsi Mango, Diet Pepsi, Pepsi Zero Sugar, Pepsi Zero Sugar Wild Cherry, and Pepsi Zero Sugar Mango. The entrees include burgers, wings, chicken sandwiches, chopped pork sandwiches, salads, and ribs, with sides like fries, mac and cheese, and assorted vegetables.

The ghost kitchen will be open for a month, and the menu will be available in select markets in 25 states via third-party delivery services like UberEats, DoorDash, and Grubhub.

Todd Kaplan, Pepsi’s VP of marketing, says in the press release, “With the launch of Pep’s Place, we have designed a new ‘fast beverage’ restaurant delivery concept that features a menu and experience literally built around the idea of what foods go best with Pepsi, allowing consumers at home to fully optimize their meals. We are confident that by doing this, everyone will agree – and taste firsthand – how well Pepsi goes with their favorite foods.”

If anything, soda is usually the one thing I don’t order since we usually have some form of beverage in the fridge, but if you’re curious and you order from Pepsi’s temporary ghost kitchen, let us know in the comments what you think.

Staff writer at The Takeout. Also: Saveur Humor Blog Award Winner, professional pizza maker, and insufferable troublemaker.

DISCUSSION

Ok, figured why not. Checked Doordash and Grubhub, something I haven’t looked at in a couple of months. Neither of them offer this here.

So, checked other things. And now that places are opening up, these services are into price gouging. Prices on Doordash are up at least 10% at places I used to order from. And those are at least 10% higher than if I walk in and order take out.

And GrubHub still has the places listed that never signed up for them.