Photo: Michele Pevide (iStock)

Earlier this week, we were a little salty about petty brand feuds, but this latest has us uncleanching the fists we were shaking at clouds. Pepsi took its own brand feud—a mostly one-sided one, if we’re honest—and used it to help feed people in need.

The best part? It’s some old-fashioned, kindly pettiness of the “aren’t you sweet” variety. It started with this here tweet:

Advertisement

That’s the opening salvo that tipped the folks at Coca-Cola off to a impending visit.

Some Pepsi people brought a statue of founder Caleb Bradham, designed to match the statue of Coca-Cola founder John Pemberton, to Atlanta’s World of Coca-Cola. They made them toast. Apparently, someone at Coke did not much care for that toast.

Advertisement

But Pepsi didn’t let Coke’s I Don’t Know Her move stop the publicity stunt. The company announced that for every tweet using the hashtags #ColaTruce and #Share2Donate, a meal would be donated to someone in need via the Atlanta branch of the United Way. And y’all? We cannot criticize this shit.

Advertisement

Boom, 130,000 meals. Your move, Coke.

Advertisement