Sweets emotions: No more Peeps until Easter 2021

Marshmallow Peeps move down the conveyor belt at Just Born, Inc. in Bethlehem, Pennsylvania
Marshmallow Peeps move down the conveyor belt at Just Born, Inc. in Bethlehem, Pennsylvania
Photo: DON EMMERT/AFP (Getty Images)

Back in March—a month in which new coronavirus developments were unfolding within the food world faster than we could even process them—we wrote about the temporary halt of the Peeps production line due to coronavirus concerns. Just Born (maker of Peeps as well as Hot Tamales, Mike and Ike, and Goldenberg’s Peanut Chews) shuttered its facilities for several weeks in order to sanitize its equipment and offices. All employees continued to be paid during that period, which is awesome. And that suspension of operations didn’t affect the Easter supply of marshmallow chicks and bunnies, which were already on store shelves by that point—but it will now affect the supply of Halloween, Christmas, and Valentine’s Day Peeps. None of those will be released this year.

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Just Born tells CNN that when it reopened its plant, changes were made in the interest of employee safety that limited production of Peeps and the company’s other candies. “This situation resulted in us having to make the difficult decision to forego production of our seasonal candies for Halloween, Christmas and Valentine’s Day in order to focus on meeting the expected overwhelming demand for Peeps for next Easter season, as well as our everyday candies,” the company said in a statement to CNN.

This is a real shame for anyone who prefers the adorable Peeps Pumpkins and Peeps Snowman shapes to the classic chicks, and for those who prefer eating giant sugar-dusted marshmallows during hot cocoa season instead of piling one more supersweet confection onto the Easter holiday, which in our humble opinion already has plenty. Plus, prior to the pandemic, Peeps was just beginning to hit its stride with quirky product innovations that might not have made it into your regular grocery rotation, but were nonetheless interesting entries in the lineup. What’s more, CNN notes that Just Born is also skipping this year’s seasonal releases of Mike and Ike and Hot Tamales flavors, though anyone upset by this presumably still has the Original flavors to take comfort in.

Marnie Shure is editor in chief of The Takeout.

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DISCUSSION

aurorafirestorm
AuroraFirestorm (Alcoraiden)

A bit off topic, but I don’t understand why people hate Peeps in general so much. Yes, they’re a bit “over the top” with marshmallow covered in sugar, but let’s not pretend every American holiday confection isn’t over the top. Cadbury Creme Eggs, which I am still convinced were created by angels as a gift to humanity, are a super dense sugar bomb.

Also, Peeps are actually fairly calorie-light at 28 calories per chick. For people with a sweet tooth who want more than a couple bites of something, Peeps are heaven. Worst case, if you go on a bender and eat an entire box of the things, that’s 20 chicks at 560 calories. Not a trifling snack or anything, but it’s on par with a big slice of cake. And that’s a *whole box*. You can eat one row of those (5) for the value of 2 Oreos, which don’t take any time at all to eat. Also they taste like marshmallows. Who doesn’t like marshmallows?

That’s my rant. Peeps are perfect for volume eaters with a sweet tooth.