Last Call: PBR just launched 2 new beers

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Graphic: PBR

Following up its announcement of the first-ever PBR whiskey, Pabst Blue Ribbon says it’s launched two new PBR-branded beers. One is PBR Non-Alcoholic, which—given my experience with mass-market non-alcoholic beers—doesn’t quite pique my interest. The other is PBR Extra, a higher-ABV (6.5 percent) version of PBR (regularly 4.7 percent) that’s “a light, crisp higher-ABV alternative to heavy drinking beers.” My read: It’s PBR that gets you drunk faster. Both began rolling out to stores at the end of March.


What’s interesting to me about these two new products—as well as low-calorie PBR Easy, which debuted last year—is they indicate breweries increasingly understand consumers want different types of beers for different occasions. Decades ago, Americans might have stocked their refrigerators with six-packs of the same beer every week. Now, customers want something easier-drinking for daytime, then something a little stronger for a party situation, and perhaps even a non-alcoholic option once in a while. Also, whiskey.

If you’ve picked either of these new PBRs up from your local store, please share your thoughts and detailed tasting notes.



My favorite drinking “game” in college that some buddies and I invented was called 6-card stud. Each player would buy a six pack of bottled PBR which have playing card values under each bottle cap. Whoever finished the 6 pack with the best 5 card hand won. Bets were placed before starting and after each successive beer drank. Vomiting or not finishing the entire pack resulted in disqualification.