Is this a cheesy marketing scheme? Yes. But would I rather be thinking about this for five minutes than anything else in the news? Also yes. I have learned from Google that there are tours through Svalbard (both on foot and in motorized vehicles) that take you to the doors of the Global Seed Bank. If I ever happen to find myself on one, do you think I’ll be looking around for Oreos, sort of like the way, one December when I was on a plane flying over the North Pole, I peered out the window for evidence of Santa? You’d better believe it.