Now Steak-umm is trolling Neutral Milk Hotel fans

Photo: Steak-Umm, Kevin Winter/Getty Images for Coachella
Photo: Steak-Umm, Kevin Winter/Getty Images for Coachella
Hot LinksHot LinksWe spend way too much time on the internet

Indie music geeks have long regarded Neutral Milk Hotel’s In The Aeroplane Over The Sea as a lo-fi masterpiece. Released 20 years ago this month, the album would go on to inspire a rock-folk genre not limited to guitar-bass-drums, but euphoniums, banjos, and singing saws (see The Decemberists, Sufjan Stevens).

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The album is beloved and defended by many, so leave it to ready-sliced frozen meat purveyors Steak-umm to troll NMH fans, desecrating the iconic album art with a shittily Photoshopped low-res image of its corporate, market-researched logo.

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Great work poking a sleeping bear, Steak-umm Twitter—did you really want your replies to be a vomit of links to 20,000-word Pitchfork think pieces?

Related: It would be a big waste of branding opportunism if he didn’t immediately change his name to Jeff Mang-umm.

Kevin Pang was the founding editor of The Takeout, and director of the documentary For Grace.

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