Meijer app lets you buy nearly expired food at half price

Illustration for article titled Meijer app lets you buy nearly expired food at half price
Photo: katerina Markelova (Getty)

Midwest grocery chain Meijer is testing a program that will offer its shoppers extreme discounts while also helping to combat the grocery industry’s $18,000,000,000 food waste problem though a partnership with Canadian tech startup Flashfood.


Using the Flashfood app, shoppers can purchase produce, meat, seafood, and deli and bakery products approaching their “best by” date at half price. Orders are placed on the app, which are then packaged by Meijer associates and stored in a a refrigerator or storage rack in front of participating stores for customer pickup. The company’s press release notes that the program is currently limited to stores in the greater Detroit metro area and, if successful, will be rolled out to its 245 supercenters across the Midwest.

This is the latest initiative in Meijer’s ongoing effort to reduce food waste. In 2013 their Food Rescue program partnered every location to a local food bank, with over 10.6 million pounds of unsold products distributed to those food banks in 2018. Their press release also mentions efforts to minimize waste created during the manufacturing of its proprietary products: Waste from Meijer dairy facilities are being turned into animal feed, and fresh food byproducts are being turned into compost.

Allison Robicelli is a writer, recipe czar, former professional chef, author of four (quite good) books, and The People's Hot Pocket Princess. Tweet me for recipe help: @Robicellis.


Burners Baby Burners: Discussion Inferno

An interesting idea, although half off isn’t as good as some supermarket clearances.

“Best by” dates are for suckers anyway, most items are fine after that. The industry really needs to figure out a new way to express when there’s a hard cutoff vs. just “eh, it might only be 95% as tasty.