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Pizza begs to be photographed: the cheese! the circle-on-square composition! the asymmetrically sprinkled basil! If you’re looking to up your game and stop posting plastic, greasy-looking pizza shots all over your Insta, you could do a lot worse than this actually really solid guide to food photography from, of all places, Chicago-born deep dish chain Giordano’s.

I have to imagine that the marketing employee behind this guide is either a) secretly pining for a photography career or b) just really sick of people’s crappy shots geotagged to Giordano’s.

The guide starts off with some basics: Plan out your shot; make sure you’ve got good lighting. And from there, Giordano’s takes amateur ’grammers to school. Have you considered the golden ratio? Do you need backlighting? Are you sure the Lo-Fi filter is the best choice? Are you taking advantage of negative space? The post dives into everything from depth of field to contrast to color palettes.

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Of course, if you followed all this advice, you might end up spending 25 minutes arranging your Instagram before actually diving into your pizza, which can result in a cold-cheese catastrophe. So allow me to proffer The Takeout’s number one rule of food photography: Never let it get in the way of the actual food.