Last Call: Which food collabs would you like to see this Fashion Week?

The New Balance Kawhi Jolly Rancher Collection
The New Balance Kawhi Jolly Rancher Collection
Photo: New Balance/Hershey’s

It’s New York Fashion Week! Huzzah! Huzzah! One of the rare blessings of the pandemic is that it’s all virtual this season, so every ordinary plebe can get a front-row seat, just like Anna Wintour! Log into this website, sit up straight, and try to look bored and superior as you take plenty of mental notes.


It does not appear that any food brand collaborations will be hitting the virtual runway—Fashion Week is apparently too high-toned for the likes of Taco Bell—but so far this week, we’ve received word of two fashion-food collabs. And we’re not even through Monday!

First, as we’ve already noted, we have a line of colorful sweats from Truly Hard Seltzer in hues inspired by its flavor mix packs: Tropical, Berry, Citrus, and Lemonade. They went on sale today at $62 a pop, and the website is already claiming that all four flavors, er, colors are “Low Stock.”

Next, from Hershey and New Balance, we have the New Balance Kawhi Jolly Rancher Collection, available in late October, inspired by Kawhi Leonard’s childhood love of Jolly Ranchers. (The press release Hershey and New Balance sent us claims that the release is timed to coincide with the NBA Western Conference semifinals in which Leonard is playing. But who could have known back when this collection was in the works that the Clippers would have made the semis? Fashion Week seems way more likely.) Per the press release: “this collection includes the top-selling 327 lifestyle silhouette as well as the 480 Low, the original New Balance Basketball model.... The collection will also have a sport slide sandal and t-shirt assortment featuring the Jolly Rancher fruit gang design with Kawhi’s signature deadpan expression.”

We’ve already seen collaborations between Snoop Dogg, Beyond Meat, and Dunkin’; Crocs and KFC; and Panda Express and Anti Social Social Club. What could possibly be next? What food fashion collaborations would you like to see this lovely Fashion Week?

Associate editor of The Takeout. Chicagoan. Owned by dog.



Hi, sorry if I’m not quite my usual sunny self, but this is the second time I’ve tried to post this! I know nothing about fashion, so i’m reverting to Last Call’s status as open thread land. First, Aimee, if you are still taking suggestions on the classic cookbooks series, what about those from early PBS chefs such as Frugal Gourmet Jeff Smith or Galloping gourmet Graham Kerr? And second, it’s becoming more and more difficult to read the articles on The Takeout and other G/O Media sites, especially on a phone — videos, ad overlays, ads between every paragraph. Commenting is difficult, as they put a teaser comment up and then you have to re-click before viewing comments or getting the “write a comment” box, and then things crash before loading. It might drive ad revenue, but doesn’t make the experience of reading things here a fun one. I’ve noted how clean and readable the substack blogs and Defector and (to a certain extent) Medium are in comparison. I’m sold on subscription models that provide clean readable text — if the Takeout team wants to follow in the footsteps of those who set up Defector or the substack folks, I’m all in, and if I comment less on the Takeout and Skillet, it’s because the current experience is so godawful.