Last Call: The only good brand Twitter account

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Last CallLast CallLast Call is The Takeout’s online watering hole where you can chat, share recipes, and use the comment section as an open thread. Here’s what we’ve been reading/watching/listening around the office today.

It’s shocking, I know, but it exists.

We’ve done a lot of writing recently about those rascally rascals behind brand Twitter accounts and their scampish antics.

But I am here to tell you there is one good brand Twitter account. It may be the only purely good brand Twitter account. My love for it is true. It is a regular source of, at worst, a smile, and at best, a ridiculous, high-pitched giggle.


Meet the SparkNotes Twitter account, which posts literary memes and nothing else. Even when it’s announcing something else, like a site outage, it’s still literary memes. Here’s one from today:

Earlier this week:


This one seems like it was written for Kate Bernot and I to send back and forth to each other through Slack forever:


This one got the aforementioned high-pitched giggle:


Another Cher one:




They dust off this old format with some frequency:


And then there are a bunch of Pride And Prejudice entries, and I love them all equally. There is perhaps no subject about which I will more regularly laugh than Mr. Darcy.


And one Wickham one, because fuck that guy:


It is a truth universally acknowledged that a brand account sucks unless it is refunding your pizza or posting Jane Austen jokes. Have a great weekend!

Contributor, The A.V. Club and The Takeout. Allison loves TV, bourbon, and overanalyzing social interactions. Please buy her book, How TV Can Make You Smarter (Chronicle, 2020). It’s short!

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i misread this as “twizzler” account & thought, “yum!”  i was thus disappointed in the article.