The history of Got Milk?
As a child of the ’90s, I never gave much thought to the Got Milk? ads. They were everywhere; they had celebrities on them; they were a pop-culture phenomenon. But this Fast Company piece about the creation of the tagline exposes what a marketing marvel it really was: “They start with a product with no personality, which, if anything, was forced upon generations of children, which very few adults drank or would admit to drinking, whose health benefits are questionable, whose environmental impact is dubious, and they turned it into something that had a kind of panache.” [Kate Bernot]
Anchor Brewing’s Mango Wheat
I wrote a lot about fruity beer today, but in case you don’t want to take the time to mix your own beer and juice, here’s another option. Anchor Brewing’s Mango Wheat beer matches a few of the radler combos we were talking about, combining wheat beer with “sun-ripened mangos,” according to Anchor’s website. The result is a lot less sweet than a radler, but still fruit-infused enough to be straight-up refreshing. Anchor calls it “complexity without cacophony,” which is pretty spot-on. Anchor bills itself as the country’s first craft brewery, so even though they’re in California, the beers are available in many major metropolitan areas, like NYC, Boston, and New Orleans (the site has a helpful beer finder). And this can is definitely worth the search; looks like there’s also a Blood Orange Blonde that I will have to hunt down. [Gwen Ihnat]