Today an email came across my inbox with the subject line “First craft beer TV network launches with parody porn site.” It is way too early on a Monday for this, I thought, rubbing my now-pounding temples as I reluctantly clicked the message open. Here’s the gist: Scottish brewery BrewDog, which also has a U.S. location, is promoting its new “beer TV network” ($4.99 per month for access) with a misguided marketing website called beer.porn. I fail to see how the two are at all connected, but maybe that’s because I spent a total of four seconds on the stupid site. I’m not alone in my antipathy: scroll through the replies to BrewDog’s tweet about it for some of the best eye-roll reaction gifs out there. Beer industry, if you want your brands to be taken seriously by consumers over the age of 14, you have to do better than this. [Kate Bernot]

Speed Reading 101

My obsession-du-jour is speed reading techniques. I’m a notoriously slow reader, and my 2018 goal has been to read one book a week. We’re nine months in and I’m falling miserably behind the mark, but these last few weeks I’ve noticed an improvement in my reading speed. One thing I’ve changed is instead of scanning my eyes over a line of text in one smooth motion, I’ve started to focus my eyes on only three points—speed readers call it “fixation”—and to read in groups of words instead of individually. This video above provides a good intro, as is Tim Ferriss’ tutorial. [Kevin Pang]