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The campaign was for Wilkins Coffee, a coffee and tea firm founded in 1899. As you can see in the video below, it involved two muppet-adjacent Henson creations: a skinny fellow named Wilkins who vaguely resembled Kermit the Frog and his spiteful and murderous counterpart, Wontkins, who is best described as a blob. According to the very impressive Muppet Wiki, Wilkins approached Henson in 1957 and asked for him to create 10-second ad spots with his puppets. The result was a series of spots that always involved the following plot points: Wilkins asks Wontkins a question about coffee; Wontkins explains that he doesn’t like coffee; Wilkins brutally maims Wontkins as punishment for not liking coffee. Please enjoy:

A Washington Post article from 2019 explains that the ads ran for about five years and were a huge hit. Writes the Post: “The TV public, weary of looking at such things as gurgling stomach acids at work, took the Wilkins Muppets to heart. No TV commercial ever has known such popularity.” Given the choice between gurgling stomach acids and killer puppets, I’d also choose the latter. We already know that sex sells, but it would seem that shooting, electrocuting, guillotining, and blowing up a cheerful puppet might be the ticket to true commercial success. Folgers, take notes.