This fall, Spam and Walmart will come together to release a product that immediately compelled the Takeout staff to wonder if it had been duped by a well-deployed meme. No, no: beginning September 23rd, you’ll be able to fry up as much festively-seasoned meat product as your heart could possibly desire. In a statement to CNN, a Hormel spokesperson helpfully suggests “topping waffles with it, adding it to a fall vegetable hash or baking it into a cornbread muffin.”

There are those who have embraced Spam, and those who abhor it, and in either case their feelings on Pumpkin Spice Spam are likely clear upon hearing that evocative trio of words alone. It is, however, yet more proof that irony has probably had as much to do with the past-few-years explosion of all things pumpkin spice as fans’ worship of it.