If you don’t live on the western side of the U.S. and were hoping an In-N-Out burger would eventually reach your state, don’t hold your breath. Forbes has an in-depth interview with the company’s thirtysomething billionaire president, Lynsi Snyder. As she manages her family’s three-generation empire, it becomes clear in the interview that Snyder basically doesn’t want to fix what is not broken.
As Forbes points out, “While McDonald’s and Burger King serve well over 80 different items, In-N-Out famously serves fewer than 15: burgers, cheeseburgers, fries, soda, milk shakes and the signature two-patty Double-Double. Snyder has added just one thing: hot chocolate in 2018.” In-N-Out is also holding tight to the methods proclaimed on its current billboards: “No Microwaves, No Freezers, No Heat Lamps.”
Staying with the status quo also keeps In-N-Out on the west end of the U.S., as nearly all of its company-owned branches are in California, and it does not franchise (although you can also find In-N-Outs in Arizona, Nevada, Utah, Texas, and Oregon). Says Snyder, “I don’t see us stretched across the whole U.S. I don’t see us in every state. Take Texas—draw a line up and just stick to the left.”
That exclusivity definitely helps make In-N-Out a draw for tourists to those states as well as a point of pride for locals. “I like that we’re sought after when someone’s coming into town. I like that we’re unique. That we’re not on every corner. You put us in every state and it takes away some of its luster.”
For more on this regionally specific and reportedly delicious burger (as midwesterners, we may never know), check out Forbes. com today.