Photo: Noam Galai/Getty Images for Chromat

I looked for Anna Wintour’s cell number in my contacts but I guess I misplaced it, so I’ll just direct this shouting to the whole internet: Why the hell are Flamin’ Hot Cheetos on fashion week runways?

I was cool with the idea of Guy Fieri-esque flames adorning $750 sweaters, but then, Fashion People, you started strapping Cheetos to models with bungee cord. I am bewildered.

Here’s how I got my panties in a twist: Munchies reports that athleticwear brand Chromat’s New York Fashion Week runway showlast week featured a diverse lineup of models—yay!—with Flamin’ Hot Cheetos strapped to them—no! what? No one should wear nice clothes while eating Cheetos; two of my favorite long-sleeve sweaters have been ruined by errant neon powder. (This runway show also involved a high number of foam pool noodles.) My best guess is that the runway mashup is some sort of Dada-esque collage of junk-food culture with high fashion, but I’m missing the larger point, if there is one. Also, I’ve now considered the phrase “Cheeto bondage.”

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Apparently the fashion world thinks the look is cool, though: Twitter reactions were largely positive. Maybe these people just need more snack foods in their lives?

I am willing to concede that perhaps—just perhaps—I am not a fashion authority. As I type this, I’m working from home in men’s size large Cabela’s brand flannel pants and not even eating Cheetos. How unhip of me.