Heinz creates “Mayochup” for those too lazy to mix their ketchup and mayonnaise

Illustration for article titled Heinz creates “Mayochup” for those too lazy to mix their ketchup and mayonnaise
Photo: Courtesy of Heinz

As we’re learning on The Takeout, people have super-strong feelings about condiments. In our own in-house taste test, most people could identify Heinz ketchup in a blind taste test, but preferred a more savory version. And three of our staff members have markedly different opinions on their preferred sauce in which to dip fries. For example, Takeout editor Kevin Pang favors a combo of ketchup, Kewpie mayonnaise, and hot sauce.


Now Heinz is pushing a new bottle that covers two of three of Kevin’s requirements, which makes us think that Heinz may be listening in on our staff meetings. Those fed-up by the exhausting task of combining mayonnaise and ketchup on their own may soon get to enjoy a new Heinz product called Mayochup. The Daily Mail yesterday reported about the “pre-made blend of mayonnaise and ketchup. Some fans can’t wait to get their hands on it even though it’s currently only available in the Middle East.”

Mayochup is piggy-backing off of Heinz’s other announcement: the fact that there is now a Heinz mayonnaise to go along with Hellman’s and Kraft on your grocery store shelf. So until Mayochup (maybe they should have workshopped that name a little longer) is available worldwide, the company says that customers can easily make their own by mixing Heinz products like ketchup and mayonnaise.

If you really want to see Mayochup in the U.S., you just have to click on the below tweet so that Heinz gets 500,000 votes for yes. And apparently, you will not be alone, as Heinz only needs 40,000 more votes at this writing to cross that successful threshold. Our question: Besides burgers and fries, what else would you use this condiment for? Isn’t it basically just Russian dressing?

Gwen Ihnat is the Editorial Coordinator for The A.V. Club.



Get the fuck out of town, Heinz. Trying to mainstream fry sauce like it’s not something weird and cultish that should only be allowed in Utah.