Photo: Robin Marchant (Getty Images)

Heineken was ostensibly trying to promote its 99-calorie light beer, but the company recently pulled a commercial with the tagline ā€œsometimes lighter is betterā€ after it was roundly condemned as racist.

The commercial opens on a rooftop, with a bartender sliding a bottle of Heineken past several black people before it reaches a lighter-skinned woman. Then, the tagline flashes: ā€œSometimes, lighter is better.ā€ Yeah, wow.

Heineken (YouTube)

The ad came to international attention after Chance The Rapper tweeted about it: ā€œI gotta just say tho. The ā€˜sometimes lighter is betterā€™ Hienekin [sic] commercial is terribly racist omg.ā€

CNN Money reports Heineken has since pulled the ad, and Heineken USA spokesman Bjorn Trowery said: ā€œWhile we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie optionsā€”we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.ā€

Chance sums it up: ā€œI think some companies are purposely putting out noticably [sic] racist ads so they can get more views. And that shit racist/bogus so I guess I shouldnā€™t help by posting about it. ... Like I didnt wanna tweet about it so bad šŸ˜‚šŸ˜‚ but its like how can u not?ā€